In our previous post, we talked about non-profit organizations reaching donors through digital marketing strategies such as knowing your target audience, organizing your database with a versatile CRM, having a well designed and optimized website, and email marketing. Here we will discuss reaching out via social media, content and mobile marketing.
In our previous post, we delved into the cornerstones of building a solid online presence such as a strong, optimized website, creating a blog, and using email marketing. In this segment, we present an overview of social media management and mobile marketing.
Creating an effective presence on the web requires strategy. Each piece of your organization’s online persona works together like a well-oiled machine to create buzz, build a strong following, inspire volunteers, and drive donations. Pieces of the Online Puzzle Expanding your non-profit’s influence will not only take strategy, it will take some time as well. […]