Tag Archive for: Non-profit

Internet Tips for Nonprofits: Understanding PageRank

There’s a large amount of mystery surrounding Google’s “PageRank.” If you’ve even a fleeting experience with search engine optimization (SEO), you’ve most likely heard of it. Business and organizations do everything they can to seek out enough “Google juice” to bump their PageRank by a single digit. But you’re probably curious about why it matters […]

5 Reasons Why Mobile Websites are Crucial for Nonprofits

In 2013, Google anticipates that mobile internet traffic will exceed traditional desktop traffic for the first time in history. With web usage on tablets and smartphones on the rise, nonprofits without an established mobile web site may be left in the dark. If your organization doesn’t already have a presence on on this emerging platform, […]

{Infographic} Non Profits and Benchmarks Study

Running an online marketing or awareness campaign can be a fruitless attempt if you don’t know where to set the bar- otherwise known as Benchmarks.  Just like everyone else,  nonprofits have to be aware of attainable benchmarks. It’s important to have realistic expectations in order to know if the goals you set are going to be […]

Reaching Non-profit Donors with Digital Marketing – Part One

For non-profits, nothing is more important than finding their ideal supporters – caring individuals and organizations with a special interest in their particular cause.  With the powerful mediums of digital and social media marketing at their disposal, non-profits have greater tools than ever before to spread awareness, find champions, and raise funds for their operational […]