When going about email marketing, it is always better to appeal to your audience on an individual, personal basis. The problem with generalizing your audience is that they aren’t all the same; you can’t just shoehorn them into a solitary category and expect them to react in exactly the same way. That’s why email list […]
Getting the message out for your nonprofit takes strategy, measurement, and keen analysis of how each type of effort is performing (or not). Traditional methods of outreach such as printed mailers, telemarketing, and TV or radio spots may still be used in some instances. The social media revolution, however, has turned everything about traditional outreach […]
In our last post, we discussed the importance of a two-pronged digital marketing strategy, with an emphasis on social media. In this entry, we will dive into the ins and outs of email marketing and why it too is vital to your nonprofits’ outreach.
Nonprofits are resourceful by nature, many times doing more with less. Each person actually working for a nonprofit organization can wear a multitude of hats, in related or non-related roles, depending on what is required and what resources are available. It’s this philosophy that frequently finds nonprofits weighing their options in terms of digital outreach […]
