Link Building Strategies for 2013: Make Your Website “Link-Worthy”

With Google’s latest Panda and Penguin updates, old school link building techniques are quickly becoming a thing of the past. In Google’s eyes today, a few high-quality, relevant links are vastly more valuable than a large number of low-quality links that have nothing to do with your site’s content. Because of these changes, getting quality […]

Nonprofit Social Media Series: Automation, Tracking, & the Future

Getting feedback on your efforts allows you to see what’s working. Seeing areas of strength and weakness allows nonprofits to adjust their approach to keep attracting donors and volunteers, without wasting energy on areas that simply do not work. Before putting any online marketing plan into action, it is absolutely essential to put the following […]

How Using a Digital Marketing Agency Can Help Non-Profits Save Resources

Non-profits are the unsung heroes of society, serving the public good, the forgotten, the sick, and the suffering.  Running a successful non-profit in the new millennium takes some serious marketing chops in addition to handling all of the administrative, operational, accounting and human resources related issues of an organization.  Making a difference can make you […]

Reaching Non-profit Donors with Digital Marketing – Part One

For non-profits, nothing is more important than finding their ideal supporters – caring individuals and organizations with a special interest in their particular cause.  With the powerful mediums of digital and social media marketing at their disposal, non-profits have greater tools than ever before to spread awareness, find champions, and raise funds for their operational […]