Tag Archive for: twitter

Measuring Social Media Campaigns

Nonprofits face a unique set of challenges when it comes to promoting themselves through social media. Different than traditional businesses, nonprofits need to attract donors and volunteers, as well as build awareness for their cause. Engagement through various social media channels has quickly become go-to tool for nonprofits to spread awareness and increase engagement. These […]

Twitter is BIG! How Big is Big?

If you printed Twitter: • It would cover 350 MILLION sheets of paper which is 37X more the number of pages used in Bills introduced to US Congress since 1955. If you printed Twitter: • The paper would weigh 3.5 MILLION pounds- the equivalent of 82 school buses loaded with 84 kids If you printed […]

Using Mobile for Proximity Marketing

The rise of mobile technology has some neat (and somewhat frightening, in the Big Brother-sense) implications for how we can be targeted by marketing/advertising.

The PLET Method for Successfully Using Twitter

The PLET method for understanding and successfully using Twitter for your business: Post, Listen, Engage, & Track