Tag Archive for: URL Shortener

Use the Right Tools to Find More Candidates for Placements

I was asked to speak to NPA Worldwide, a global organization of personnel professionals, in a workshop for recruiters. Social media and recruiting go hand-in-hand, especially in today’s climate where finding the ideal candidate is the name of the game.

The PLET Method for Successfully Using Twitter

The PLET method for understanding and successfully using Twitter for your business: Post, Listen, Engage, & Track

Part 2: How to Track Links and URLs with Social Media

Now that you know how to create URLs that can be tracked and measured, let’s get into a little more about how you can use them, and ways to streamline the process. I use Bit.ly links for every single thing that we post on Facebook, Twitter, LinkedIn, and also in email newsletters.  The majority of […]

Part 1: How to Track Links and URLs with Social Media

There is a lot of talk about the ROI of social media. This is a tough thing to judge- no one will argue that point. But there are things that you can do to ensure that you’re recognizing if your efforts are having any kind of positive effect. I get asked about this a lot so I’m going to do 2-part guide that hopefully you’ll find useful.