I have mixed feelings about content management, and those waters are murky. It makes no sense to build a site without it, but here are some points to consider
I went to check out Angie’s list, but did not complete the signup process. A week later, they sent me a note and a coupon – a great strategy which got me back to the site.
The rise of mobile technology has some neat (and somewhat frightening, in the Big Brother-sense) implications for how we can be targeted by marketing/advertising.