I was asked to speak to NPA Worldwide, a global organization of personnel professionals, in a workshop for recruiters. Social media and recruiting go hand-in-hand, especially in today’s climate where finding the ideal candidate is the name of the game.
Fortunately, social media sites like LinkedIn and Facebook provide some amazing tools to allow recruiters to target potential placements. We all post such detailed personal and professional information about ourselves in online profiles that can all be easily searched, that means that finding that ideal candidate is (or can be) easier now than ever before.
One obvious issue that was discussed is the time investment required to be successful in social media. Several of our participants today voiced concerns about the level of involvement needed. My thoughts on the large time investment are this: if you are spending tons of time on LinkedIn and you know that it’s working, then that’s obviously well worth the effort. In order to justify the time, you have to be monitoring your social media efforts and quantifying your results.
I presented my PLET method for using social media, which covers the basics that everyone needs to know if you’re going to successfully take advantage of thesechannels: Post, Listen, Engage, & Track
Here are some examples that I covered for how recruiters can use this methodology:
- Posting information is crucial, and content is still king! But don’t just throw out your job posting like every other recruiter does- find some way to “hook” people and get their interest. Keywords are crucial, but finding your (online) voice and letting your personality show through are important.
- If you aren’t measuring it, then you can’t improve it (or for that matter, know if it is worth your time investment). Measuring the effectiveness of social media efforts is a must – so using tools like URL shorteners (bit.ly) that allow you to see how many clicks you’re getting to job postings can go a long way towards helping you start to figure out what works and what doesn’t.
- Listening for opportunities is one of the chief ways to take advantage of online tools. Google alerts to monitor for lay-offs or openings is a free way to extend your ability to know what’s happening. We also discussed the importance of organizing all of that kind of information, and using RSS feeds with Google Reader is a brilliant way to not only organize, but it will give you the ability to do searches as well.
- I talked a lot about the great tools that Google provides, and Analytics was another one. Knowing that your site or blog is getting increased traffic from wherever you are spending your time promoting is just as important as knowing if people are hitting your links. The reason we can be so good at online marketing is because we can measure it on such a granular level!