I want to talk to you today about what you really pay for when you outsource your online marketing, content creation, SEO, whatever. Everyone we talk to is looking for guaranteed return on their investment. This is understandable. Anytime you are making a sizable investment of a financial nature in your business, the thing you have to remember is you are not just paying for results. I want to list those off for you. These are my thoughts on what you really pay for when you outsource your online marketing.
The Perks of Outsourcing
Choosing someone with experience can mean the difference between trying a few strategies and seeing what works and starting with strategies that have been proven effective in your business. It can also mean the difference between investing in short-term solutions that might work temporarily but get you penalized in the long run. Investing in long-term strategies will yield positive results over a long period.
Online marketing, particularly search engine optimization (SEO), is a marathon and not a sprint. You are not going to see results overnight, but working with an experienced team that understands how to quickly implement what has worked before can mean all the difference in seeing some kind of positive return on investment. If you are trying to build an in-house SEO team, you are going to have to hire, then train them. They must then develop and implement your strategies.
An experienced agency or firm can quickly come up with a strategy that is proven to work and implement it very quickly because they already have the resources in place. You are not having to build a team. The team is already there.
Throughout the course of any online marketing campaign, you are going to need a variety of resources. You need designers, you need copywriters, you need strategists, you need people who understand buying and setting up ad campaigns. While you may not have those resources, an experienced agency is going to either have them in-house or be able to connect you with the people who can deliver those things for you. They’ll be able to get it done fast without requiring a steep learning curve. This is very crucial.
Any online marketing activity has a hefty tool set required. The last thing you pay for is long-term results. If you work with an established and experienced agency, they are going to deliver quality internet marketing services that will give you the kind of long-term results you are looking for.
Being able to move your business from page 10 to page 1 on Google will bring a steady flow of qualified traffic to your website, convert that traffic into leads and nurture them into customers. This can have a very significant payoff for your business in the long-term.