What do you mean SEM isn’t at the top of your list?

You mean being at the top of the list in search engines isn’t the top of your list in terms of how you market your business?  Think again…

The numbers aren’t in yet for 2009, but even a 10-15% change from last year would still be shocking.  The amount of month that is spent on Paid advertisements versus SEO, and the distribution of clicks is very telling:

In an article I read the other day about how senior marketers need more accountability I liked Ran

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